PagePair Terms of Service

Last updated: 28 September 2026

These Terms are an agreement between you and Untamed Ventures, LLC, a Wyoming limited liability company, doing business as PagePair ("PagePair", "we", "us"). They cover pagepair.ai, the PagePair Shopify app, and everything that comes with them (the "Service"). "You" means the business that signs up; the person who signs up confirms they may accept these Terms for it. If you do not agree, do not use the Service.

1. The Service

1.1 PagePair helps you send visitors from your ads to the pages on your Shopify store that sell best for them. You choose which pages can be used, and you can switch pages, ads or all routing off at any time.

1.2 The Service relies on Shopify, Meta and other third-party services we don't control. If they change or stop working, parts of the Service may change or stop too.

1.3 We may add, change or remove features. Features marked preview or beta are provided as they are and may be removed.

2. Accounts

2.1 Keep your login secure. You are responsible for everything done through your account, including by teammates you invite.

2.2 Give us accurate information. You must be at least 18 and use the Service for a business.

3. Plans and billing

3.1 Plans and prices are shown on pagepair.ai or on PagePair's Shopify App Store listing.

3.2 If you sign up and pay on pagepair.ai, you pay through Stripe, and you authorise recurring charges until you cancel. If you install from the Shopify App Store without an existing paid plan, you pay through Shopify's billing, and Shopify's terms also apply to that charge.

3.3 Plans renew automatically until cancelled. Prices exclude taxes, which you pay. We will give you notice before a price increase applies to you.

3.4 If a payment fails, we may retry it and pause the Service.

3.5 You can cancel at any time in Settings (Manage billing), or in Shopify for Shopify billing. Your plan stays active until the end of the paid period. Payments are non-refundable except where the law requires otherwise.

4. Acceptable use

You must not: use the Service for anything illegal, deceptive or against Shopify's or Meta's policies; send visitors to pages you don't own or control; interfere with, overload or bypass the security of the Service; copy, resell or reverse engineer it (except where the law allows), or misuse it to build a competing product; scrape it or use bots against it; or use it to collect sensitive personal information. We may suspend the Service if we reasonably believe you have broken this section.

5. Your responsibilities

5.1 You are responsible for your store, products, pages and ads, including that the pages PagePair may send visitors to are accurate and lawful.

5.2 You are responsible for your shoppers' personal data. You must tell your shoppers in your privacy policy that you use tools like PagePair, collect any consent the law requires (for example through Shopify's customer privacy settings or a cookie banner), and have a lawful basis for what you ask PagePair to do.

5.3 You will follow the laws that apply to your business and Shopify's and Meta's terms. Results depend on your traffic, pages, ads and many things we don't control.

6. Your data

6.1 Use to run the Service. You give us a non-exclusive, worldwide, royalty-free licence to use your store's data to provide, support and improve the Service for you. Our Privacy Policy describes the data we collect.

6.2 Anonymised data and AI. By accepting these Terms and ticking the consent box at sign-up, which is required to use PagePair, you consent to PagePair using your store's data (including data received through the Shopify API or the PagePair app) to create anonymised or aggregated data that does not identify you or any person, and you grant PagePair a perpetual, irrevocable, worldwide, royalty-free licence to use that data to operate, develop and improve PagePair, including to train and improve its machine learning and AI models. This is your consent for the purposes of section 2.3.24 of the Shopify API License and Terms of Use and section 9.15 of the Shopify Partner Program Agreement. We own the anonymised data and what we build with it, and we will not try to re-identify you or any person from it.

6.3 Withdrawing. You may withdraw that consent by contacting us. Because it is required to use PagePair, withdrawing it ends your use of the Service. Anonymised data already created can't be withdrawn.

6.4 We don't sell your data or your shoppers' data.

7. Data processing (shopper data)

7.1 For your shoppers' personal data, you are the controller and PagePair processes it on your behalf, only on your instructions: these Terms, your settings and your use of the Service.

7.2 We keep it confidential, protect it with appropriate security measures, and use service providers (sub-processors) to run the Service. You authorise them generally; we will tell you about changes, and you may cancel if you reasonably object.

7.3 We will help you respond to shoppers' requests and tell you without undue delay about a personal data breach affecting your data. Where the law requires, international transfers use appropriate safeguards. We will provide information reasonably needed to show we meet this section.

7.4 When you uninstall the app, we delete your store and shopper data as Shopify requires, after first creating anonymised data under section 6.2 where you consented. We may keep records we need for legal, tax or billing reasons.

8. Confidentiality

Each of us will keep the other's non-public information confidential, use it only for this agreement, and share it only with people who need it and are bound to confidentiality. This does not cover information that is public, already known, independently developed, or required to be disclosed by law.

9. Intellectual property

You own your store, content and data. We own the Service, including its software, methods, models, anonymised data and improvements. If you give us feedback, we may use it freely. We may name you as a customer unless you ask us not to.

10. AI output

Parts of the Service use AI. AI output can be wrong or incomplete, is provided for information only, and you are responsible for decisions you make with it. You can override PagePair's automatic choices at any time.

11. No warranties

The Service is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement, and we don't promise that the Service will be uninterrupted, error-free, or produce any particular result.

12. Limitation of liability

12.1 To the fullest extent the law allows, neither of us is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, sales, goodwill or data.

12.2 To the fullest extent the law allows, each party's total liability relating to these Terms or the Service is limited to the greater of the amount you paid PagePair in the 12 months before the claim, or US$100.

12.3 These limits don't apply to your payment obligations, your indemnity under section 13, or liability that can't be limited by law.

13. Indemnity

You will defend and indemnify PagePair against third-party claims, and resulting losses and costs, arising from your store, products, pages, ads or content, your breach of these Terms or the law, or your failure to give your shoppers the notices or get the consents section 5.2 requires.

14. Shopify

14.1 PagePair alone is responsible for the PagePair app. Shopify is not liable for any fault in the app or any harm from installing or using it, and unless Shopify says otherwise, Shopify can't help with installing or using it.

14.2 PagePair alone is responsible for any liability arising from your access to or use of the app, including its development, use, marketing, distribution, access and support, and PagePair's access to, use, distribution and storage of Merchant Data.

14.3 Nothing in these Terms requires you to use PagePair exclusively or restricts you from using other products.

15. Suspension and termination

You can stop at any time by cancelling and uninstalling. We may suspend or end the Service if you breach these Terms or don't pay, if the law or Shopify's or Meta's requirements make us, or for any reason with 30 days' notice (with a refund of prepaid fees for the period after it ends). Sections 3 (amounts owed) and 6–17 continue after termination.

16. Governing law

These Terms are governed by the laws of the State of Wyoming, United States. The state and federal courts located in Wyoming have exclusive jurisdiction, except that either party may seek urgent relief in any competent court.

17. General

We may update these Terms; if a change is material, we will tell you before it applies, and continuing to use the Service means you accept it. These Terms and the Privacy Policy are the whole agreement about the Service. You may not transfer these Terms without our consent; we may transfer them as part of a merger or sale. Neither of us is liable for delays caused by events beyond reasonable control (except payment). If part of these Terms is unenforceable, the rest still applies. We send notices to your account email.

18. Contact

Untamed Ventures, LLC (PagePair) 30 N Gould St Ste R, Sheridan, WY 82801, United States support@pagepair.ai